James is Musical Director to "United Voice", a choir he founded in 2007 with the aim of bringing the joy of singing to people from all walks of life and level of ability.
 

With notable performances such as "The Sound of Musicals" at the Liverpool Philharmonic Hall with The Liverpool Philharmonic Orchestra, they have since developed into "United Voice Show Choir", with each concert taking on an exciting new theme.

Spurred on by the unquenchable energy and enthusiasm of their director, James, they have gained a reputation for their fun approach to singing and their entertaining and often crazy antics at concerts leave audiences wondering what the choir could possibly be getting up to in their next performance!