Welsh born baritone James has a love for inspirational music and has had the opportunity of being invited on several occasions to the United States to record as a guest artist. The Inspirational music genre has also brought about TV appearances for James, including ITV’s ‘An Act of Faith’ with Donny Osmond.

His other real passion is music from the shows and after winning The Stage's "New Voice of Musical Theatre" award, he was invited by Silver Screen Records in London, to sing the Andrew Lloyd Webber classic ‘All I Ask of You’ for their album ‘100 Greatest Musicals’ along side stars of the West End.

He was invited back in 2011 by film composer Debbie Wiseman and Academy Award-Winning lyricist Don Black, to appear as guest vocalist in the concert “The Magic of Christmas” at London’s Cadogan Hall, performing their song “Nothing Grows On Gold”, accompanied by The Royal Philharmonic Orchestra and has since been a regular guest at their concerts.

James is also a vocal coach and founded and directs United Voice Show Choir, with the aim of giving people from all walks of life and of all levels of ability the opportunity to perform. Their list of performances includes ‘The Sound of Musicals’ at the Royal Liverpool Philharmonic Hall, with the Royal Liverpool Philharmonic Orchestra.